David LuwayaPhoto: Contributed
David LuwayaPhoto: Contributed

Unveiling the artistry of David Luwaya

Built and marketed apparel business
In a competitive industry, the Dream. Create. Achieve. Inspire Clothing brand focuses on being different.
Staff Reporter
Fashion enthusiast David Luwaya spends time exploring various styles, experimenting with trends and networking with other designers and influencers for personal growth and industry collaboration.

Luwaya attended Samuel Shilongo Primary School from 2004 to 2012. His house was only one kilometre from the school.

"I then attended Pendukeni Ivula Ithana High School in the Omusati Region, which was only two kilometres from our house. Throughout my academic career, I was classified as a day learner.”

He spent 2019 and 2020 at Elite Tutorial College working on his English. He then enrolled in the bachelor of accounting programme at the Namibia University of Science and Technology (NUST) in 2021, and is currently in his second year of studies.

Luwaya built and marketed his apparel business - Dream. Create. Achieve. Inspire Clothing -successfully, gaining popularity and attracting customers. For brand awareness, he teamed up with local musician Ms Gideon.

Meanwhile, he is preparing to host a football tournament in his town from 22 to 24 December, with the goal of bringing his community together, promoting sportsmanship and creating a platform for athletes to showcase their skills.

Talamo Foods CC is the tournament's sponsor.

"My foray into the fashion industry was motivated by a profound love of design and a desire to build a brand that people can relate to. But I'm not stopping there. I'd like to one day work as a managing accountant or sales manager in a company," he said.

The Dream. Create. Achieve. Inspire Clothing brand currently has two ambassadors, serving as the faces of the company - one at the University of Namibia's Hifikepunye Pohamba campus and another at its main campus. Looking ahead to next year, Luwaya's vision is to recruit additional ambassadors to represent the brand in every town across Namibia.

He embraces criticism with an open mind - recognising that feedback, whether positive or negative, can offer valuable insights into how the brand is perceived.

He added that he listens carefully to the criticism and analyses the specific points raised.



Challenges

The fashion industry is highly competitive, with many brands vying for attention.

Luwaya has adapted strategies to help navigate these challenges.

"Differentiation is key. I focus more on unique designs and a strong brand message, just for my brand to stand out in a crowded market."

Secondly, he mentioned understanding and predicting consumer preferences in a dynamic market.

His strategic solution is regular market research and customer feedback, which help businesses stay attuned to changing preferences.

Engaging with the target audience through social media provides valuable insights, he added.



Projecting positivity

According to Luwaya, a clothing brand is not just about garments; it's a canvas for self-expression and storytelling.

"Despite facing challenges in Namibia's clothing industry, my proactive strategies and community involvement reflect resilience and adaptability. Moreover, the creation of a clothing brand is a remarkable adventure filled with creativity, connections and the potential to make a positive impact," he said enthusiastically.

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Allgemeine Zeitung 2024-02-25

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Pallbearers: Hon. Alfeus !Naruseb, Mangaliso Geingob, Hon. John Mutorwa, Hon. McHenry Venaani ,Lieutenant Geneal Martin Shalli, Hon. Ben Amathila Zambian President, Hakainde Hichilema says a street will be named after the late president in Lusaka South African President, Cyril Ramaphosa has just arrivedSix Nations: Scotland 30 vs 21 England | Ireland 31 vs 7 Wales Premier League: Arsenal 4 vs 1 Newcastle | Bournemouth 0 vs 1 Manchester City | Brighton 1 vs 1 Everton | Crystal Palace 3 vs 0 Burnley | Aston Villa 4 vs 2 Forest | Manchester United 1 vs 2 Fulham | Chelsea 0 vs 0 Tottenham Hotspur LaLiga: Almería 2 vs 2 Atletico Madrid | Deportivo Alaves 1 vs 1 Mallorca | Barcelona 4 vs 0 Getafe | Real Sociedad 1 vs 3 Villarreal SerieA: Genoa 2 vs 0 Udinese | Salernitana 0 vs 2 Monza | Sassuolo 2 vs 3 Empoli | Bologna 2 vs 0 Hellas Verona | Torino 0 vs 2 SS Lazio European Championships Qualifying: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End English Championship: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End Katima Mulilo: 20° | 38° Rundu: 21° | 38° Eenhana: 22° | 40° Oshakati: 24° | 37° Ruacana: 20° | 38° Tsumeb: 23° | 37° Otjiwarongo: 21° | 35° Omaruru: 20° | 36° Windhoek: 20° | 33° Gobabis: 22° | 34° Henties Bay: 16° | 20° Wind speed: 18km/h, Wind direction: SW, Low tide: 10:10, High tide: 04:15, Low Tide: 22:13, High tide: 16:26 Swakopmund: 16° | 17° Wind speed: 19km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:13, Low Tide: 22:11, High tide: 16:24 Walvis Bay: 16° | 22° Wind speed: 25km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:12, Low Tide: 22:11, High tide: 16:23 Rehoboth: 20° | 33° Mariental: 19° | 34° Keetmanshoop: 15° | 33° Aranos: 21° | 35° Lüderitz: 16° | 31° Ariamsvlei: 15° | 32° Oranjemund: 16° | 22° Luanda: 26° | 28° Gaborone: 24° | 39° Lubumbashi: 16° | 27° Mbabane: 20° | 37° Maseru: 16° | 34° Antananarivo: 16° | 28° Lilongwe: 19° | 31° Maputo: 23° | 40° Windhoek: 20° | 33° Cape Town: 17° | 20° Durban: 19° | 28° Johannesburg: 22° | 33° Dar es Salaam: 24° | 31° Lusaka: 19° | 33° Harare: 17° | 34° Currency: GBP to NAD 24.4 | EUR to NAD 20.87 | CNY to NAD 2.68 | USD to NAD 19.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.35 | EGP to NAD 0.62 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.83 | ZWL to NAD 0.04 | BRL to NAD 3.86 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.44 | USD to AOA 828.51 | USD to BWP 13.77 | USD to EGP 30.85 | USD to KES 144.98 | USD to NGN 1488.4 | USD to ZAR 19.29 | USD to ZMW 22.95 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74213.39 Up +0.14% | Namibian Stock Exchange (NSX) Overall Index 1551.37 Up +0.01% | Casablanca Stock Exchange (CSE) MASI 13083.17 Up +0.74% | Egyptian Exchange (EGX) 30 Index 29309.73 Up +0.06% | Botswana Stock Exchange (BSE) DCI 9001.84 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 035.38/OZ UP +0.52% | Copper US$ 3.86/lb DOWN -0.0073 | Zinc US$ 2 432.00/T UP 0.13% | Brent Crude Oil US$ 81.72/BBP DOWN -0.0194 | Platinum US$ 900.85/OZ DOWN -0.0011 Sport results: Pallbearers: Hon. Alfeus !Naruseb, Mangaliso Geingob, Hon. John Mutorwa, Hon. McHenry Venaani ,Lieutenant Geneal Martin Shalli, Hon. Ben Amathila Zambian President, Hakainde Hichilema says a street will be named after the late president in Lusaka South African President, Cyril Ramaphosa has just arrivedSix Nations: Scotland 30 vs 21 England | Ireland 31 vs 7 Wales Premier League: Arsenal 4 vs 1 Newcastle | Bournemouth 0 vs 1 Manchester City | Brighton 1 vs 1 Everton | Crystal Palace 3 vs 0 Burnley | Aston Villa 4 vs 2 Forest | Manchester United 1 vs 2 Fulham | Chelsea 0 vs 0 Tottenham Hotspur LaLiga: Almería 2 vs 2 Atletico Madrid | Deportivo Alaves 1 vs 1 Mallorca | Barcelona 4 vs 0 Getafe | Real Sociedad 1 vs 3 Villarreal SerieA: Genoa 2 vs 0 Udinese | Salernitana 0 vs 2 Monza | Sassuolo 2 vs 3 Empoli | Bologna 2 vs 0 Hellas Verona | Torino 0 vs 2 SS Lazio European Championships Qualifying: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End English Championship: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End Weather: Katima Mulilo: 20° | 38° Rundu: 21° | 38° Eenhana: 22° | 40° Oshakati: 24° | 37° Ruacana: 20° | 38° Tsumeb: 23° | 37° Otjiwarongo: 21° | 35° Omaruru: 20° | 36° Windhoek: 20° | 33° Gobabis: 22° | 34° Henties Bay: 16° | 20° Wind speed: 18km/h, Wind direction: SW, Low tide: 10:10, High tide: 04:15, Low Tide: 22:13, High tide: 16:26 Swakopmund: 16° | 17° Wind speed: 19km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:13, Low Tide: 22:11, High tide: 16:24 Walvis Bay: 16° | 22° Wind speed: 25km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:12, Low Tide: 22:11, High tide: 16:23 Rehoboth: 20° | 33° Mariental: 19° | 34° Keetmanshoop: 15° | 33° Aranos: 21° | 35° Lüderitz: 16° | 31° Ariamsvlei: 15° | 32° Oranjemund: 16° | 22° Luanda: 26° | 28° Gaborone: 24° | 39° Lubumbashi: 16° | 27° Mbabane: 20° | 37° Maseru: 16° | 34° Antananarivo: 16° | 28° Lilongwe: 19° | 31° Maputo: 23° | 40° Windhoek: 20° | 33° Cape Town: 17° | 20° Durban: 19° | 28° Johannesburg: 22° | 33° Dar es Salaam: 24° | 31° Lusaka: 19° | 33° Harare: 17° | 34° Economic Indicators: Currency: GBP to NAD 24.4 | EUR to NAD 20.87 | CNY to NAD 2.68 | USD to NAD 19.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.35 | EGP to NAD 0.62 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.83 | ZWL to NAD 0.04 | BRL to NAD 3.86 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.44 | USD to AOA 828.51 | USD to BWP 13.77 | USD to EGP 30.85 | USD to KES 144.98 | USD to NGN 1488.4 | USD to ZAR 19.29 | USD to ZMW 22.95 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74213.39 Up +0.14% | Namibian Stock Exchange (NSX) Overall Index 1551.37 Up +0.01% | Casablanca Stock Exchange (CSE) MASI 13083.17 Up +0.74% | Egyptian Exchange (EGX) 30 Index 29309.73 Up +0.06% | Botswana Stock Exchange (BSE) DCI 9001.84 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 035.38/OZ UP +0.52% | Copper US$ 3.86/lb DOWN -0.0073 | Zinc US$ 2 432.00/T UP 0.13% | Brent Crude Oil US$ 81.72/BBP DOWN -0.0194 | Platinum US$ 900.85/OZ DOWN -0.0011