Hildegard Jochelson
Hildegard Jochelson

Jochelson's innovative approach to marketing

Understanding the intricacies of consumer behaviour
The marketing executive has set out to connect with individuals on a deeper level, creating meaningful and impactful campaigns.
Mariud Ngula
Hildegard Jochelson recently assumed the role of marketing executive at Namibia Media Holdings' (NMH) Synergi. She holds an undergraduate degree in law and sociology and a postgraduate diploma in management in marketing, both from the University of Cape Town (UCT).

Upon her graduation from UCT, Jochelson moved back to Namibia, and in February, she joined Vision Africa Market Research Services as a research executive for nine months.

Growing up in Swakopmund and matriculating from Namib High School, her interest has always been in the intricacies of society and the legal landscape. This was fuelled by her deep-rooted curiosity about the dynamics of human behaviour and a desire to understand the mechanics that shape communities.

“I later took a keen interest in marketing, so I furthered my studies with a diploma to bridge the gap between that and my legal background. Here, I sought a holistic understanding of how businesses communicate, connect with their audience and influence consumer behaviour.”



Strategies that resonate

Jochelson’s time as a research executive allowed her to utilise her research abilities and project management expertise to discover consumer insights. Through this role, she realised that effective marketing goes beyond promoting products – it's about understanding the intricacies of consumer behaviour and tailoring strategies that resonate with clients.

“I find joy in uncovering insightful details about consumers during my market research endeavours. However, I felt a slight sense of dissatisfaction as I wasn’t directly engaged in shaping comprehensive marketing strategies using those insights.”

This spurred her move to Synergi, where she is directly involved in the creative process of crafting strategies that resonate with the audience. Beyond professional pursuits, she possesses a genuine passion for understanding people and what brings them happiness. This curiosity not only fuels her professional endeavours, but also aligns seamlessly with the essence of marketing – connecting with individuals on a deeper level to create meaningful and impactful campaigns.



Her new team

On being the newbie on the team, Jochelson said Synergi cultivates a collaborative environment. She added that they are clued-up professionals who foster a culture of sharing insights, advice and guidance. They offer valuable perspectives that contribute to the collective success of their various marketing initiatives, which stand out in the dynamic marketing landscape.

“Synergi and NMH boast a team of exceptionally creative individuals who have helped me find my feet in the fast-paced marketing landscape. I am continuously evolving and learning from their wealth of experience,” she said.

As a marketing executive, she is committed to infusing innovative thinking into every aspect of their campaigns - from conceptualisation to execution.

“I see myself contributing to the growth of NMH’s marketing team through a combination of creativity and strategic thinking. My inherently creative nature drives me to constantly explore new ideas and approaches, injecting fresh perspectives into our campaigns.”

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Allgemeine Zeitung 2024-02-25

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Pallbearers: Hon. Alfeus !Naruseb, Mangaliso Geingob, Hon. John Mutorwa, Hon. McHenry Venaani ,Lieutenant Geneal Martin Shalli, Hon. Ben Amathila Zambian President, Hakainde Hichilema says a street will be named after the late president in Lusaka South African President, Cyril Ramaphosa has just arrivedSix Nations: Scotland 30 vs 21 England | Ireland 31 vs 7 Wales Premier League: Arsenal 4 vs 1 Newcastle | Bournemouth 0 vs 1 Manchester City | Brighton 1 vs 1 Everton | Crystal Palace 3 vs 0 Burnley | Aston Villa 4 vs 2 Forest | Manchester United 1 vs 2 Fulham | Chelsea 0 vs 0 Tottenham Hotspur LaLiga: Almería 2 vs 2 Atletico Madrid | Deportivo Alaves 1 vs 1 Mallorca | Barcelona 4 vs 0 Getafe | Real Sociedad 1 vs 3 Villarreal SerieA: Genoa 2 vs 0 Udinese | Salernitana 0 vs 2 Monza | Sassuolo 2 vs 3 Empoli | Bologna 2 vs 0 Hellas Verona | Torino 0 vs 2 SS Lazio European Championships Qualifying: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End English Championship: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End Katima Mulilo: 20° | 38° Rundu: 21° | 38° Eenhana: 22° | 40° Oshakati: 24° | 37° Ruacana: 20° | 38° Tsumeb: 23° | 37° Otjiwarongo: 21° | 35° Omaruru: 20° | 36° Windhoek: 20° | 33° Gobabis: 22° | 34° Henties Bay: 16° | 20° Wind speed: 18km/h, Wind direction: SW, Low tide: 10:10, High tide: 04:15, Low Tide: 22:13, High tide: 16:26 Swakopmund: 16° | 17° Wind speed: 19km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:13, Low Tide: 22:11, High tide: 16:24 Walvis Bay: 16° | 22° Wind speed: 25km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:12, Low Tide: 22:11, High tide: 16:23 Rehoboth: 20° | 33° Mariental: 19° | 34° Keetmanshoop: 15° | 33° Aranos: 21° | 35° Lüderitz: 16° | 31° Ariamsvlei: 15° | 32° Oranjemund: 16° | 22° Luanda: 26° | 28° Gaborone: 24° | 39° Lubumbashi: 16° | 27° Mbabane: 20° | 37° Maseru: 16° | 34° Antananarivo: 16° | 28° Lilongwe: 19° | 31° Maputo: 23° | 40° Windhoek: 20° | 33° Cape Town: 17° | 20° Durban: 19° | 28° Johannesburg: 22° | 33° Dar es Salaam: 24° | 31° Lusaka: 19° | 33° Harare: 17° | 34° Currency: GBP to NAD 24.4 | EUR to NAD 20.87 | CNY to NAD 2.68 | USD to NAD 19.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.35 | EGP to NAD 0.62 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.83 | ZWL to NAD 0.04 | BRL to NAD 3.86 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.44 | USD to AOA 828.51 | USD to BWP 13.77 | USD to EGP 30.85 | USD to KES 144.98 | USD to NGN 1488.4 | USD to ZAR 19.29 | USD to ZMW 22.95 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74213.39 Up +0.14% | Namibian Stock Exchange (NSX) Overall Index 1551.37 Up +0.01% | Casablanca Stock Exchange (CSE) MASI 13083.17 Up +0.74% | Egyptian Exchange (EGX) 30 Index 29309.73 Up +0.06% | Botswana Stock Exchange (BSE) DCI 9001.84 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 035.38/OZ UP +0.52% | Copper US$ 3.86/lb DOWN -0.0073 | Zinc US$ 2 432.00/T UP 0.13% | Brent Crude Oil US$ 81.72/BBP DOWN -0.0194 | Platinum US$ 900.85/OZ DOWN -0.0011 Sport results: Pallbearers: Hon. Alfeus !Naruseb, Mangaliso Geingob, Hon. John Mutorwa, Hon. McHenry Venaani ,Lieutenant Geneal Martin Shalli, Hon. Ben Amathila Zambian President, Hakainde Hichilema says a street will be named after the late president in Lusaka South African President, Cyril Ramaphosa has just arrivedSix Nations: Scotland 30 vs 21 England | Ireland 31 vs 7 Wales Premier League: Arsenal 4 vs 1 Newcastle | Bournemouth 0 vs 1 Manchester City | Brighton 1 vs 1 Everton | Crystal Palace 3 vs 0 Burnley | Aston Villa 4 vs 2 Forest | Manchester United 1 vs 2 Fulham | Chelsea 0 vs 0 Tottenham Hotspur LaLiga: Almería 2 vs 2 Atletico Madrid | Deportivo Alaves 1 vs 1 Mallorca | Barcelona 4 vs 0 Getafe | Real Sociedad 1 vs 3 Villarreal SerieA: Genoa 2 vs 0 Udinese | Salernitana 0 vs 2 Monza | Sassuolo 2 vs 3 Empoli | Bologna 2 vs 0 Hellas Verona | Torino 0 vs 2 SS Lazio European Championships Qualifying: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End English Championship: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End Weather: Katima Mulilo: 20° | 38° Rundu: 21° | 38° Eenhana: 22° | 40° Oshakati: 24° | 37° Ruacana: 20° | 38° Tsumeb: 23° | 37° Otjiwarongo: 21° | 35° Omaruru: 20° | 36° Windhoek: 20° | 33° Gobabis: 22° | 34° Henties Bay: 16° | 20° Wind speed: 18km/h, Wind direction: SW, Low tide: 10:10, High tide: 04:15, Low Tide: 22:13, High tide: 16:26 Swakopmund: 16° | 17° Wind speed: 19km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:13, Low Tide: 22:11, High tide: 16:24 Walvis Bay: 16° | 22° Wind speed: 25km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:12, Low Tide: 22:11, High tide: 16:23 Rehoboth: 20° | 33° Mariental: 19° | 34° Keetmanshoop: 15° | 33° Aranos: 21° | 35° Lüderitz: 16° | 31° Ariamsvlei: 15° | 32° Oranjemund: 16° | 22° Luanda: 26° | 28° Gaborone: 24° | 39° Lubumbashi: 16° | 27° Mbabane: 20° | 37° Maseru: 16° | 34° Antananarivo: 16° | 28° Lilongwe: 19° | 31° Maputo: 23° | 40° Windhoek: 20° | 33° Cape Town: 17° | 20° Durban: 19° | 28° Johannesburg: 22° | 33° Dar es Salaam: 24° | 31° Lusaka: 19° | 33° Harare: 17° | 34° Economic Indicators: Currency: GBP to NAD 24.4 | EUR to NAD 20.87 | CNY to NAD 2.68 | USD to NAD 19.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.35 | EGP to NAD 0.62 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.83 | ZWL to NAD 0.04 | BRL to NAD 3.86 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.44 | USD to AOA 828.51 | USD to BWP 13.77 | USD to EGP 30.85 | USD to KES 144.98 | USD to NGN 1488.4 | USD to ZAR 19.29 | USD to ZMW 22.95 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74213.39 Up +0.14% | Namibian Stock Exchange (NSX) Overall Index 1551.37 Up +0.01% | Casablanca Stock Exchange (CSE) MASI 13083.17 Up +0.74% | Egyptian Exchange (EGX) 30 Index 29309.73 Up +0.06% | Botswana Stock Exchange (BSE) DCI 9001.84 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 035.38/OZ UP +0.52% | Copper US$ 3.86/lb DOWN -0.0073 | Zinc US$ 2 432.00/T UP 0.13% | Brent Crude Oil US$ 81.72/BBP DOWN -0.0194 | Platinum US$ 900.85/OZ DOWN -0.0011