Newly appointed Head of Brand Marketing at Bank Windhoek, Otilie Sabatha.
Newly appointed Head of Brand Marketing at Bank Windhoek, Otilie Sabatha.

Focused on quality and making an impact

Establishing connections between brands
Having joined the bank at 19 with little experience, Sabatha made it her mission to soak up every piece of knowledge like a sponge.
Wetumwene Shikage
Otillie Sabatha, who joined Bank Windhoek at 19, recently took on a role as a first-time leader when she was appointed as the head of brand marketing.

She acted as that capacity for a year and was officially appointed on 1 October.

When she was 19, she joined Bank Windhoek’s Ondangwa branch as the branch manager's personal assistant with little experience. However, she made it her mission to listen, observe and replicate what she saw, soaking up every piece of knowledge like a sponge. She now manages a team to establish connections between the Bank Windhoek and Capricorn Private Wealth brands.

Sabatha holds a bachelor’s degree in marketing from the University of Science and Technology (NUST) and a postgraduate diploma in management from the Harold Pupkewitz School of Business.

She said combining these two academic achievements equipped her with the theoretical knowledge, practical skills and critical thinking abilities necessary to excel in her professional career.



Roles and responsibilities

As the head of brand marketing, her duties include managing the brand's health and leading a team of brand and media experts to oversee the brand marketing function. This function includes managing product and service marketing strategies, brand visibility, stakeholder engagement, client service and project, supplier and budget management.

In addition to managing the team, she is responsible for developing and implementing long-term sustainable brand strategies that drive business growth. This approach includes working closely with other departments to ensure all marketing efforts align with the business objectives.

“My role is vital in establishing authentic connections between the Bank Windhoek and Capricorn Private Wealth brands and their respective audiences. I take pride in ensuring that our brand remains strong, vibrant and relevant in the minds of our customers,” she said.



Highlights and challenges

Sabatha takes pride in her growth while acknowledging those who assisted her and those she currently leads. She considers her transition into marketing and the art of problem-solving as the most significant highlight of her career. With aims to focus on excellence, she said her strategy is simple - taking quality and impact seriously.

Brand marketing head highlighted that the industry presents new and unique challenges, making it an exciting and dynamic field. “As the intermediary between businesses and customers, I need a broad understanding of various topics to provide effective solutions. It requires continuous learning, and I am grateful for the opportunity to gain new knowledge and skills regularly. I enjoy working in strategic environments,” she said.

Sabatha added that the marketing industry is predominantly handled by advertising agencies in Namibia.

“These agencies work with businesses in various industries to develop brand positioning and market products and services. Smaller businesses engage in marketing efforts to their clients or other companies via freelancers. Some corporations have their in-house marketing department, but our company stands out as we have an in-house 360 marketing department,” she said.

She noted that while Namibia still relies heavily on traditional media, digital marketing is rapidly expanding, and influencer marketing and partnerships are becoming more prevalent in the industry.

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Allgemeine Zeitung 2024-02-25

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Pallbearers: Hon. Alfeus !Naruseb, Mangaliso Geingob, Hon. John Mutorwa, Hon. McHenry Venaani ,Lieutenant Geneal Martin Shalli, Hon. Ben Amathila Zambian President, Hakainde Hichilema says a street will be named after the late president in Lusaka South African President, Cyril Ramaphosa has just arrivedSix Nations: Scotland 30 vs 21 England | Ireland 31 vs 7 Wales Premier League: Arsenal 4 vs 1 Newcastle | Bournemouth 0 vs 1 Manchester City | Brighton 1 vs 1 Everton | Crystal Palace 3 vs 0 Burnley | Aston Villa 4 vs 2 Forest | Manchester United 1 vs 2 Fulham | Chelsea 0 vs 0 Tottenham Hotspur LaLiga: Almería 2 vs 2 Atletico Madrid | Deportivo Alaves 1 vs 1 Mallorca | Barcelona 4 vs 0 Getafe | Real Sociedad 1 vs 3 Villarreal SerieA: Genoa 2 vs 0 Udinese | Salernitana 0 vs 2 Monza | Sassuolo 2 vs 3 Empoli | Bologna 2 vs 0 Hellas Verona | Torino 0 vs 2 SS Lazio European Championships Qualifying: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End English Championship: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End Katima Mulilo: 20° | 38° Rundu: 21° | 38° Eenhana: 22° | 40° Oshakati: 24° | 37° Ruacana: 20° | 38° Tsumeb: 23° | 37° Otjiwarongo: 21° | 35° Omaruru: 20° | 36° Windhoek: 20° | 33° Gobabis: 22° | 34° Henties Bay: 16° | 20° Wind speed: 18km/h, Wind direction: SW, Low tide: 10:10, High tide: 04:15, Low Tide: 22:13, High tide: 16:26 Swakopmund: 16° | 17° Wind speed: 19km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:13, Low Tide: 22:11, High tide: 16:24 Walvis Bay: 16° | 22° Wind speed: 25km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:12, Low Tide: 22:11, High tide: 16:23 Rehoboth: 20° | 33° Mariental: 19° | 34° Keetmanshoop: 15° | 33° Aranos: 21° | 35° Lüderitz: 16° | 31° Ariamsvlei: 15° | 32° Oranjemund: 16° | 22° Luanda: 26° | 28° Gaborone: 24° | 39° Lubumbashi: 16° | 27° Mbabane: 20° | 37° Maseru: 16° | 34° Antananarivo: 16° | 28° Lilongwe: 19° | 31° Maputo: 23° | 40° Windhoek: 20° | 33° Cape Town: 17° | 20° Durban: 19° | 28° Johannesburg: 22° | 33° Dar es Salaam: 24° | 31° Lusaka: 19° | 33° Harare: 17° | 34° Currency: GBP to NAD 24.4 | EUR to NAD 20.87 | CNY to NAD 2.68 | USD to NAD 19.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.35 | EGP to NAD 0.62 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.83 | ZWL to NAD 0.04 | BRL to NAD 3.86 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.44 | USD to AOA 828.51 | USD to BWP 13.77 | USD to EGP 30.85 | USD to KES 144.98 | USD to NGN 1488.4 | USD to ZAR 19.29 | USD to ZMW 22.95 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74213.39 Up +0.14% | Namibian Stock Exchange (NSX) Overall Index 1551.37 Up +0.01% | Casablanca Stock Exchange (CSE) MASI 13083.17 Up +0.74% | Egyptian Exchange (EGX) 30 Index 29309.73 Up +0.06% | Botswana Stock Exchange (BSE) DCI 9001.84 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 035.38/OZ UP +0.52% | Copper US$ 3.86/lb DOWN -0.0073 | Zinc US$ 2 432.00/T UP 0.13% | Brent Crude Oil US$ 81.72/BBP DOWN -0.0194 | Platinum US$ 900.85/OZ DOWN -0.0011 Sport results: Pallbearers: Hon. Alfeus !Naruseb, Mangaliso Geingob, Hon. John Mutorwa, Hon. McHenry Venaani ,Lieutenant Geneal Martin Shalli, Hon. Ben Amathila Zambian President, Hakainde Hichilema says a street will be named after the late president in Lusaka South African President, Cyril Ramaphosa has just arrivedSix Nations: Scotland 30 vs 21 England | Ireland 31 vs 7 Wales Premier League: Arsenal 4 vs 1 Newcastle | Bournemouth 0 vs 1 Manchester City | Brighton 1 vs 1 Everton | Crystal Palace 3 vs 0 Burnley | Aston Villa 4 vs 2 Forest | Manchester United 1 vs 2 Fulham | Chelsea 0 vs 0 Tottenham Hotspur LaLiga: Almería 2 vs 2 Atletico Madrid | Deportivo Alaves 1 vs 1 Mallorca | Barcelona 4 vs 0 Getafe | Real Sociedad 1 vs 3 Villarreal SerieA: Genoa 2 vs 0 Udinese | Salernitana 0 vs 2 Monza | Sassuolo 2 vs 3 Empoli | Bologna 2 vs 0 Hellas Verona | Torino 0 vs 2 SS Lazio European Championships Qualifying: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End English Championship: Watford 1 vs 2 Huddersfield Town | Ipswich Town 3 vs 1 Birmingham City | Sunderland 1 vs 2 Swansea City | Blackburn Rovers 1 vs 1 Norwich City | Southampton 1 vs 2 Millwall FC | Cardiff City 2 vs 1 Stoke City | Queens Park Rangers 2 vs 1 Rotherham United | Sheffield Wednesday 2 vs 1 Bristol City | Middlesbrough 0 vs 2 Plymouth Argyle | Hull City 1 vs 1 West Bromwich Albion | Leeds United 3 vs 1 Leicester City | Coventry City 0 vs 3 Preston North End Weather: Katima Mulilo: 20° | 38° Rundu: 21° | 38° Eenhana: 22° | 40° Oshakati: 24° | 37° Ruacana: 20° | 38° Tsumeb: 23° | 37° Otjiwarongo: 21° | 35° Omaruru: 20° | 36° Windhoek: 20° | 33° Gobabis: 22° | 34° Henties Bay: 16° | 20° Wind speed: 18km/h, Wind direction: SW, Low tide: 10:10, High tide: 04:15, Low Tide: 22:13, High tide: 16:26 Swakopmund: 16° | 17° Wind speed: 19km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:13, Low Tide: 22:11, High tide: 16:24 Walvis Bay: 16° | 22° Wind speed: 25km/h, Wind direction: SW, Low tide: 10:08, High tide: 04:12, Low Tide: 22:11, High tide: 16:23 Rehoboth: 20° | 33° Mariental: 19° | 34° Keetmanshoop: 15° | 33° Aranos: 21° | 35° Lüderitz: 16° | 31° Ariamsvlei: 15° | 32° Oranjemund: 16° | 22° Luanda: 26° | 28° Gaborone: 24° | 39° Lubumbashi: 16° | 27° Mbabane: 20° | 37° Maseru: 16° | 34° Antananarivo: 16° | 28° Lilongwe: 19° | 31° Maputo: 23° | 40° Windhoek: 20° | 33° Cape Town: 17° | 20° Durban: 19° | 28° Johannesburg: 22° | 33° Dar es Salaam: 24° | 31° Lusaka: 19° | 33° Harare: 17° | 34° Economic Indicators: Currency: GBP to NAD 24.4 | EUR to NAD 20.87 | CNY to NAD 2.68 | USD to NAD 19.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.35 | EGP to NAD 0.62 | KES to NAD 0.13 | NGN to NAD 0.01 | ZMW to NAD 0.83 | ZWL to NAD 0.04 | BRL to NAD 3.86 | RUB to NAD 0.21 | INR to NAD 0.23 | USD to DZD 134.44 | USD to AOA 828.51 | USD to BWP 13.77 | USD to EGP 30.85 | USD to KES 144.98 | USD to NGN 1488.4 | USD to ZAR 19.29 | USD to ZMW 22.95 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 74213.39 Up +0.14% | Namibian Stock Exchange (NSX) Overall Index 1551.37 Up +0.01% | Casablanca Stock Exchange (CSE) MASI 13083.17 Up +0.74% | Egyptian Exchange (EGX) 30 Index 29309.73 Up +0.06% | Botswana Stock Exchange (BSE) DCI 9001.84 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 035.38/OZ UP +0.52% | Copper US$ 3.86/lb DOWN -0.0073 | Zinc US$ 2 432.00/T UP 0.13% | Brent Crude Oil US$ 81.72/BBP DOWN -0.0194 | Platinum US$ 900.85/OZ DOWN -0.0011