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Every click matters in brand representation

Managing
To be a true brand custodian is to lead by example online: to post with purpose, verify with diligence, and protect not only your own voice but also the collective voice of the organisation you represent, writes Charnel-Ann Heyn.
Charnel-Ann Heyn
In today’s corporate environment, employees are not just team members; they are brand custodians. Every interaction - whether in person or online - can subtly influence how the c
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Allgemeine Zeitung 2025-07-23

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