Cultivating growth beyond profit in Namibia

Since its opening in 2017, Choppies has emerged not merely as a supermarket retail giant, but as a symbol of socioeconomic development in Namibia.

With its initial stores strategically placed in the northern regions, as well as Walvis Bay and Windhoek, Choppies has steadily grown, boasting 18 branches to date.

However, their ambitions extend far beyond mere expansion. Their mission is nothing short of transformative.

Aiming towards creating 50 branches within the next five years, Choppies is not just about profit. Their core ethos revolves around job creation, economic stimulation and fostering growth in rural areas.

Furthermore, the company aspires to be recognised not just as a regional entity but as a national business with a profound impact on local communities.

What sets Choppies apart is their commitment to sourcing products locally while also tapping into neighbouring markets. While they procure a significant portion of their products from South Africa, they prioritise supporting Namibian farmers for their fruits and vegetables. This dual approach not only ensures quality but also bolsters local economies and the agricultural sector.

In their pursuit of expansion, Choppies has already employed 840 individuals, with plans to significantly increase this number by between 120 and 140 through in-house training initiatives. By investing in human capital, they not only enhance their workforces’ skills but also contribute to the overall employability and prosperity of the regions they operate in.

Still, Choppies' impact transcends economic metrics. Their commitment to social responsibility is palpable, as evidenced by their support for vulnerable communities in areas where they operate.

According to country manager Deon Bauermeister, their dedication to alleviating hunger takes precedence over other philanthropic endeavours. "I cannot donate to sports or any other cause while I know there are people who have not eaten," he said

Choppies' holistic approach to business exemplifies a paradigm shift in corporate responsibility. They are not content with just turning a profit; their success is intertwined with the prosperity of the communities they serve.

As they continue to expand their footprint across Namibia, Choppies is not just building stores; they are cultivating a legacy of sustainable growth and social impact.