10 Mai 2019 | Gesellschaft

Digital dynamite

Rossouw van Vuuren, the general manager at NamAuto, strives to use the opportunities the digital era provides to build on the success of the company.

Mariselle Stofberg

Rossouw van Vuuren was born in Gobabis in 1993 and his parents moved to Okahandja in 1998, where he spent most of his childhood years.

He matriculated at Windhoek High School in 2012 and started his B.Com degree in marketing management studies in 2014 at the North-West University in Potchefstroom, South Africa. After he completed his studies, he joined Pupkewitz Motors as a sales consultant.

Recently van Vuuren became the general manager at NamAuto, an online marketing platform for the entire automotive industry. The company has valued car dealers, accessory fitment centres, car part dealers and financial institutions that advertise their products and services on NamAuto.

“My role at NamAuto is to ensure that we optimise our website search engine optimisation (SEO) and develop the most effective website to support user behaviour. I need to ensure that our marketing activities are on point and that we create the best online experience for the Namibian user. We aim to be the number one online dealership in Namibia, supporting users with any product available in the automotive industry,” he said.

Van Vuuren further needs to ensure that the company is up to speed with the latest trends and developments, to ensure that NamAuto stays the number one ranked website for used vehicles in Namibia.

“The automotive industry is not a very attractive segment to compete in, so it is challenging to be creative and to counter the market trend. I am proud to be part of the NamAuto team and believe that the growth and success of NamAuto so far is a great accomplishment.”

When asked about a typical working day, Van Vuuren said jokingly it starts with a cup of coffee “off course”.

“I will start by planning ahead for the day and the week. I will check all website enquiries and monitor website traffic and dealers stock. I will spend most of my time on the development and maintenance of the website.”

Van Vuuren believes that each member of the NamAuto team has a vital role to play within the company.

“Each team player has his or her own role and that is key to the company. We are only a small business unit, but we add to each other’s strengths.”

With regard to his future plans, he sees himself in the motor industry.

“I would love to improve the current business attributes of NamAuto and create an exceptional online experience for both users and dealers. The motor industry, I believe, will change a lot in the near future and I would love to be part of the process. I expect to see more digital innovations and new modes of transportation being introduced in the industry,” he said.

“I love digital innovation and I’m driven by new ideas and the ease of doing business. In my spare time I love to read and study new market trends and developments.”

Optimising the opportunities the digital era provides you with is something Van Vuuren feels very strongly about.

“Take every opportunity you get and capitalise on it. There are so many opportunities to develop yourself via e-learning and reading. The digital world has enabled us to learn from experience around the globe and being a self-taught professional is nothing new. Take every opportunity, work hard, put in extra effort and never stop learning.”

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