The number of guests coming from the US and Canada has doubled from numbers recorded in February 2022.Photo File
The number of guests coming from the US and Canada has doubled from numbers recorded in February 2022.Photo File

Positive outlook for Namibia’s tourism sector

Occupancy rates averaged 31.7% in February
2023 is off to a better start than 2021 and 2022 in terms of occupancy rates at nationwide hospitality establishments.
Staff Reporter
Namibia currently has a stand at the ITB Berlin tourism trade fair, considered the world’s largest tourism trade fair, with 19 exhibitors from Namibia who have joined the Namibian Tourism Board (NTB) in showcasing what Namibia has to offer to tourists. Exhibitors range from the Gondwana Collection, Fly Namibia, the O&L Group, N/a’an ku se Collection, Wilderness to Sense of Africa, Simonis Storm said.

“In addition, with the completion of the American Embassy in Windhoek on the horizon, we anticipate a rise in international visitor arrivals, which presents an opportunity for the country's tourism sector to capitalize on the ensuing tourist peak season. We understand that about 400 permanent workers are to be recruited with a 70/30 split between Namibian and American workers according to an expert from government.”

2023 is off to a better start than 2021 and 2022 in terms of occupancy rates at nationwide hospitality establishments. While on a monthly basis, occupancy rates continue on a downward trend, since reaching a high of 61.3% in August 2022. Occupancy rates averaged 31.7% in February 2023, compared to 37.1% in January 2023 and 22.5% in February 2022, according to the Hospitality Association of Namibia (HAN) data. The data continues to follow its longer-term seasonal trend, where occupancy rates typically dip every January and remain below average until Namibia’s peak tourist season commences (May to September). Namibian travelers accounted for 55% of all guests at nationwide hospitality establishments, whereas only 31% of all guests were Namibian in February 2023. This significant decrease can be indicative of the general rise in living and travelling costs, leading to more households delaying or cancelling planned trips throughout the country, Simonis Storm pointed out.

As usual, most visitors came from Namibia’s main tourist source markets, with 37.4% of visitors coming from Germany, Switzerland and Austria, South Africa (5.4%), Benelux (4.5%) and France (3.5%). What is interesting to note is that the number of guests coming from the US and Canada has doubled from numbers recorded in February 2022.

Tourism remains a key growth driver of the local economy and has great potential for significant job creation at different skill levels. Indeed, in the latest Labour Force Survey available from 2018, the accommodation and food services sector was one of the 5 largest employers in Namibia. Ministry of Finance expects the hotels and restaurants sector to expand by 7.4% in 2022, 5.4% in 2023 and 3.7% in 2024 as per the latest budget documents.

However, it appears that the NTB will not be able to do much marketing activity in 2023 and it still has limited funding from government’s budget. Marketing initiatives will therefore have to come from the private sector in order to advertise Namibia as a welcoming and safe tourist destination to boost tourist inflows going forward, Simonis Storm said.

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Allgemeine Zeitung 2024-03-28

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Katima Mulilo: 19° | 37° Rundu: 17° | 33° Eenhana: 18° | 33° Oshakati: 20° | 31° Ruacana: 19° | 33° Tsumeb: 17° | 29° Otjiwarongo: 16° | 28° Omaruru: 18° | 31° Windhoek: 17° | 28° Gobabis: 17° | 28° Henties Bay: 16° | 19° Wind speed: 24km/h, Wind direction: S, Low tide: 10:54, High tide: 04:57, Low Tide: 22:58, High tide: 17:16 Swakopmund: 15° | 17° Wind speed: 29km/h, Wind direction: SW, Low tide: 10:52, High tide: 04:55, Low Tide: 22:56, High tide: 17:14 Walvis Bay: 16° | 22° Wind speed: 33km/h, Wind direction: SW, Low tide: 10:52, High tide: 04:54, Low Tide: 22:56, High tide: 17:13 Rehoboth: 18° | 29° Mariental: 22° | 32° Keetmanshoop: 21° | 34° Aranos: 21° | 31° Lüderitz: 15° | 29° Ariamsvlei: 23° | 34° Oranjemund: 15° | 21° Luanda: 27° | 30° Gaborone: 20° | 32° Lubumbashi: 17° | 24° Mbabane: 15° | 23° Maseru: 12° | 28° Antananarivo: 16° | 27° Lilongwe: 17° | 29° Maputo: 20° | 28° Windhoek: 17° | 28° Cape Town: 17° | 23° Durban: 21° | 25° Johannesburg: 18° | 28° Dar es Salaam: 26° | 32° Lusaka: 18° | 30° Harare: 15° | 31° Currency: GBP to NAD 23.97 | EUR to NAD 20.54 | CNY to NAD 2.63 | USD to NAD 19.05 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.33 | EGP to NAD 0.39 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.74 | ZWL to NAD 0.04 | BRL to NAD 3.8 | RUB to NAD 0.2 | INR to NAD 0.23 | USD to DZD 134.49 | USD to AOA 832.63 | USD to BWP 13.71 | USD to EGP 47.29 | USD to KES 131.48 | USD to NGN 1415.13 | USD to ZAR 19.1 | USD to ZMW 24.97 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 73909.5 Up +0.41% | Namibian Stock Exchange (NSX) Overall Index 1516.02 Down -0.13% | Casablanca Stock Exchange (CSE) MASI 12981.98 Up +0.34% | Egyptian Exchange (EGX) 30 Index 28224.37 Down -2.87% | Botswana Stock Exchange (BSE) DCI Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 199.60/OZ UP +0.40% | Copper US$ 3.98/lb DOWN -0.0019 | Zinc US$ 2 441.60/T DOWN -0.61% | Brent Crude Oil US$ 86.61/BBP UP +0.26% | Platinum US$ 896.95/OZ UP +0.23% Sport results: Weather: Katima Mulilo: 19° | 37° Rundu: 17° | 33° Eenhana: 18° | 33° Oshakati: 20° | 31° Ruacana: 19° | 33° Tsumeb: 17° | 29° Otjiwarongo: 16° | 28° Omaruru: 18° | 31° Windhoek: 17° | 28° Gobabis: 17° | 28° Henties Bay: 16° | 19° Wind speed: 24km/h, Wind direction: S, Low tide: 10:54, High tide: 04:57, Low Tide: 22:58, High tide: 17:16 Swakopmund: 15° | 17° Wind speed: 29km/h, Wind direction: SW, Low tide: 10:52, High tide: 04:55, Low Tide: 22:56, High tide: 17:14 Walvis Bay: 16° | 22° Wind speed: 33km/h, Wind direction: SW, Low tide: 10:52, High tide: 04:54, Low Tide: 22:56, High tide: 17:13 Rehoboth: 18° | 29° Mariental: 22° | 32° Keetmanshoop: 21° | 34° Aranos: 21° | 31° Lüderitz: 15° | 29° Ariamsvlei: 23° | 34° Oranjemund: 15° | 21° Luanda: 27° | 30° Gaborone: 20° | 32° Lubumbashi: 17° | 24° Mbabane: 15° | 23° Maseru: 12° | 28° Antananarivo: 16° | 27° Lilongwe: 17° | 29° Maputo: 20° | 28° Windhoek: 17° | 28° Cape Town: 17° | 23° Durban: 21° | 25° Johannesburg: 18° | 28° Dar es Salaam: 26° | 32° Lusaka: 18° | 30° Harare: 15° | 31° Economic Indicators: Currency: GBP to NAD 23.97 | EUR to NAD 20.54 | CNY to NAD 2.63 | USD to NAD 19.05 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.33 | EGP to NAD 0.39 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.74 | ZWL to NAD 0.04 | BRL to NAD 3.8 | RUB to NAD 0.2 | INR to NAD 0.23 | USD to DZD 134.49 | USD to AOA 832.63 | USD to BWP 13.71 | USD to EGP 47.29 | USD to KES 131.48 | USD to NGN 1415.13 | USD to ZAR 19.1 | USD to ZMW 24.97 | USD to ZWL 321 | Stock Exchange: JSE All Share Index 73909.5 Up +0.41% | Namibian Stock Exchange (NSX) Overall Index 1516.02 Down -0.13% | Casablanca Stock Exchange (CSE) MASI 12981.98 Up +0.34% | Egyptian Exchange (EGX) 30 Index 28224.37 Down -2.87% | Botswana Stock Exchange (BSE) DCI Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 199.60/OZ UP +0.40% | Copper US$ 3.98/lb DOWN -0.0019 | Zinc US$ 2 441.60/T DOWN -0.61% | Brent Crude Oil US$ 86.61/BBP UP +0.26% | Platinum US$ 896.95/OZ UP +0.23%